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Corporate Website Redesign and Brand Identity Development for Adaptiq

goodface.agency

Information technology

Challenges in Website Modernization and Brand Identity Creation

The existing website no longer reflects the company's growth and professional stature. Lack of cohesive brand identity beyond the logo, dual audience requirements (customers and potential employees), and need to differentiate from competitors with an innovative visual approach.

About the Client

International IT company specializing in creating R&D centers for global clients

Objectives for Website Redesign and Brand Development

Create a modern, visually distinctive corporate website
Establish comprehensive brand identity guidelines
Develop user-centric navigation for both business clients and job candidates
Implement interactive elements to enhance engagement
Improve content management capabilities for ongoing updates

Core System Functionalities and Key Features

Responsive design for multi-device compatibility
Custom Rubik's Cube-inspired visual concept for team-building messaging
Interactive micro-animations for user engagement
WordPress CMS integration with custom content management tools
Dual-path user flows for customer and employee audiences

Technology Stack Preferences

WordPress CMS

HTML5/CSS3

JavaScript/TypeScript

Figma for UI/UX design

GSAP for animations

Required System Integrations

Content Management System (WordPress)
Analytics platforms
Contact form integrations

Non-Functional Requirements

High performance loading times (<2s)
Cross-browser compatibility
Scalable architecture for future growth
WCAG 2.1 accessibility compliance
Responsive design for all device sizes

Expected Business Impact of Website Redesign

Enhanced brand recognition through cohesive visual identity, improved user engagement metrics from interactive elements, increased conversion rates for both client acquisition and talent recruitment, and strengthened market differentiation through innovative design approach.