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Development of E-commerce Platform and Brand Identity for Korean Cosmetics Retailer

goodface.agency

eCommerce

Beauty

Health & Fitness

Business Challenges

Need to establish a professional online presence for Korean cosmetics retail, create a cohesive brand identity, and implement an e-commerce platform to compete effectively in the digital beauty market while ensuring seamless customer experience and data security.

About the Client

Retailer specializing in professional Korean cosmetics with a focus on beauty and wellness products

Key Project Goals

Create a scalable e-commerce platform for Korean cosmetics
Develop a distinctive brand identity and visual design language
Implement secure payment and customer data management systems
Optimize for mobile responsiveness and user experience

Core System Requirements

Product catalog with Korean beauty product categorization
Shopping cart and checkout system with multiple payment options
User account management with order tracking
Brand-consistent UI/UX design system
Content management system for product updates

Technology Stack

React.js for front-end development

Node.js with Express for backend

MongoDB for database management

Shopify or custom e-commerce framework

System Integrations

Payment gateways (Stripe, PayPal)
Customer Relationship Management (CRM) system
Inventory management software
Google Analytics for user behavior tracking

Non-Functional Requirements

Mobile-first responsive design
SSL encryption and GDPR-compliant data security
99.9% uptime SLA
Page load time under 2 seconds
Scalable cloud infrastructure

Expected Business Impact

Projected 40-60% increase in online sales through optimized e-commerce platform, enhanced brand recognition in Korean beauty market, 30% improvement in customer retention through personalized user experience, and compliance with international data security standards to build customer trust.