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Existing platforms failed to balance youthful appeal with financial professionalism, leading to inconsistent user experiences. The need for a cohesive brand identity that resonates with students while maintaining trust in financial services was critical. Outdated UI elements and lack of accessibility standards further hindered user engagement.
Online marketplace connecting students with financial aid options
Anticipated 40% increase in user engagement through emotionally resonant design, 25% improvement in conversion rates via streamlined financial comparisons, and enhanced trust metrics through professional-grade accessibility features. The design system will reduce future development costs by 30% while maintaining brand consistency across expanding financial product offerings.