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Development of a Scalable Employer Branding Landing Page with Agile Scope Management for IT Talent Acquisition

10clouds.com

Retail

Information technology

Time-Critical MVP Development for Employer Branding Campaign

The client required a visually compelling landing page to support an employer branding campaign targeting IT professionals, with an immovable deadline tied to a major industry conference. Limited time necessitated strict scope prioritization, minimal animations, and integration with existing systems to meet delivery timelines.

About the Client

A global marketplace specializing in metal artwork prints, experiencing rapid growth and requiring expanded IT talent acquisition capabilities.

Core Goals for Talent Acquisition Platform

Deliver a functional MVP within 4 weeks for conference soft launch
Create visually engaging representation of company culture and values
Implement seamless integration with existing job portal infrastructure
Establish foundation for future feature expansion

Core System Functionalities

Mobile-optimized responsive design
Company culture showcase sections
Job listing integration via existing portal API
Limited pre-built animations for visual appeal
Cross-device compatibility testing framework

Technology Stack Requirements

React.js

Node.js

System Integration Needs

Existing job offer portal API

Operational Performance Criteria

Scalable architecture for future feature additions
Cross-browser/device compatibility
Optimized page load performance
Budget-constrained development approach

Business Impact Projections

Successful conference launch with positive stakeholder feedback, enabling full employer branding campaign rollout. Expected outcomes include increased IT talent pipeline conversion rates and enhanced employer brand visibility in competitive markets.