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Development of High-Yield Savings Platform with Enhanced User Engagement Features

10clouds.com

Financial services

Cryptocurrency

Fintech

Brand Identity and Platform Development Challenges

Crescent requires a complete platform overhaul to reflect its Gen Z-focused brand identity while transitioning from a crypto-investment platform to a high-yield savings solution. Regulatory changes necessitate rapid adaptation of core functionalities while maintaining user engagement through innovative features like social impact contributions and interest-boosting mechanisms.

About the Client

A fintech startup focused on democratizing access to high-yield savings through crypto-powered financial products

Platform Modernization and Feature Implementation Goals

Build a visually distinctive brand identity aligned with Gen Z aesthetics
Develop a cross-platform mobile app with seamless UX for crypto-backed savings
Implement interest rate optimization features (Boosts, Roundup)
Integrate social impact functionality for nonprofit contributions
Ensure compliance with evolving financial regulations

Core Platform Functionalities

Dynamic APY adjustment through user challenges (Boosts)
Automated recurring investment scheduling
Spare-change round-up transfers from linked accounts
Social impact donation allocation system
USDC conversion and management dashboard

Technology Stack Requirements

Flutter

Firebase

GraphQL

Redux

Swift

Python

Third-Party System Integrations

Plaid API
Auth0
Google Places
Segment
Firebase Analytics

Performance and Security Standards

Real-time transaction processing scalability
Military-grade data encryption
Sub-200ms API response times
Cross-platform UI consistency
Regulatory compliance framework

Business Impact Projections

The platform modernization is projected to increase user acquisition by 300%, reduce onboarding friction by 60%, and achieve 95% regulatory compliance readiness. Enhanced engagement features are expected to boost average user retention to 85% while maintaining 6% APY offerings that outperform traditional savings by 12x.