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Social Media Strategy Overhaul and Digital Presence Optimization Platform

wiserbrand.com

Food & Beverage

eCommerce

Retail

Underperforming Social Media Campaigns and Stagnant Sales Growth

Existing social media strategy suffers from high ad costs (AED 33% above industry benchmarks), declining KPIs, inconsistent visual branding, and ineffective audience engagement. Sales through digital channels have plateaued despite strong supplier network and market demand.

About the Client

Online retailer offering 400+ grocery and gourmet products with B2B supply chain for supermarkets, restaurants, and hotels

Key Objectives for Social Media Transformation

Reduce customer acquisition costs through optimized ad spend
Increase website traffic and conversion rates via targeted campaigns
Establish consistent brand identity across all digital platforms
Improve audience engagement metrics by 400%
Drive foot traffic to new physical store locations

Core Platform Requirements

Social media audit and competitive analysis dashboard
AI-powered content creation engine with visual design tools
Multi-platform ad account management interface
Audience segmentation and engagement tracking system
Real-time performance analytics and ROI measurement module

Technology Stack Preferences

Social media API integrations (Meta/Google/X)

Cloud-based content management system

Machine learning algorithms for audience targeting

Cross-platform analytics dashboard

System Integration Requirements

CRM platform (Salesforce/HubSpot)
E-commerce platform (Shopify/Magento)
Payment gateway APIs
Customer support chatbots

Non-Functional Requirements

99.9% platform uptime SLA
Real-time data processing capabilities
GDPR-compliant data security framework
Scalable infrastructure for 10x traffic growth

Expected Business Impact of Social Media Strategy Overhaul

Projected 33% reduction in CAC, 449% increase in qualified website traffic, 50% sales growth through digital channels, and 68% improved profit margins. Enhanced brand consistency expected to increase customer lifetime value by 40%.