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Smart Tourist Guide Platform Modernization and Mobile Expansion

celadonsoft.com

Hospitality & leisure

Information technology

Challenges in Enhancing User Experience and Conversion for Tourist Guide Platform

The client required an upgrade to their existing web platform, reuse of legacy backend components, development of a mobile application, and improvements to user experience to increase conversion rates and mobile user engagement. Key pain points included outdated UI/UX, limited mobile presence, inefficient ticket purchase processes, and the need for scalable administrative tools.

About the Client

A tourism technology company providing digital solutions for visitors to Prague, offering interactive guides and digital passes for attractions.

Project Goals for Platform Modernization

Modernize web application UI/UX design
Develop cross-platform mobile applications (iOS/Android)
Implement seamless online ticket purchasing via QR codes
Enhance admin interface with smart content management features
Improve conversion rates through user-centric design
Establish foundation for future scalability

Core Functionalities and Key Features

Interactive maps with transport routes and distance measurement
Mobile QR code digital pass system for attraction entry
Online pass purchase and digital wallet integration
Push notifications for personalized recommendations
Advanced filtering by district and attraction type
Admin interface with smart photo loading and metadata tagging

Technology Stack Preferences

Nest.js

Sanity CMS

External System Integrations

Payment gateways (Stripe/PayPal)
QR code generation API
Google Maps Platform API
Firebase Cloud Messaging (FCM) for push notifications

Non-Functional Requirements

High scalability to accommodate growing user base
Cross-platform compatibility (web, iOS, Android)
Secure transaction processing (PCI DSS compliance)
Fast load times (<2s for core pages)
99.9% system uptime SLA

Expected Business Impact

Anticipated outcomes include a 40-60% increase in mobile user engagement, reduced ticket purchase time by 50%, improved customer satisfaction scores by 30%, and a scalable architecture supporting 500% growth in attractions and users over three years.