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Development of a Scalable Prediction App with Reward Integration for a Global Restaurant Chain

celadonsoft.com

Food & Beverage

Sports

Advertising & marketing

Challenges in Prediction App Development for a Restaurant Chain

The client required a prediction app to support a time-sensitive FIFA World Cup promotional campaign, with critical challenges including handling high server loads (500K+ bets per match, 10K+ concurrent users), integrating unstable third-party APIs for match data, and meeting an immovable deadline tied to the marketing campaign launch.

About the Client

A globally renowned fast-food restaurant chain seeking tech-driven marketing solutions to enhance customer engagement.

Core Goals for Prediction App Development

Deliver a fully functional prediction app within a 3-month timeframe
Ensure backend scalability to manage peak traffic during live matches
Implement seamless third-party API integration for real-time match results
Enable cross-app reward redemption to drive user engagement in the primary ordering platform

Core Functionalities and Features

Leaderboard system for global competition
User group creation with social media sharing
Points-to-coupons exchange mechanism
Real-time match result updates
Multi-platform support (iOS/Android/Web)

Technology Stack Preferences

React

React Native

Node.js

Cloud-based backend infrastructure

External System Integrations

Third-party API for live sports data
Primary app reward system API

Critical Non-Functional Requirements

High scalability to handle 10K+ concurrent users
Real-time data processing with <1s latency
Robust API error handling and fallback mechanisms
Cross-platform performance consistency
Data security for user transactions

Expected Business Impact of Prediction App Implementation

The prediction app is projected to increase customer engagement through gamified marketing, drive cross-promotion between apps, and boost sales via reward redemption. The scalable architecture ensures uninterrupted service during high-traffic events, while the leaderboard and group features foster social sharing and brand loyalty.