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The city faces severe traffic congestion, and existing public transportation options are insufficient to meet commuter needs. There's a lack of efficient and flexible mobility solutions for officegoers and individuals seeking alternative transportation options. The current scheduled bus service lacks flexibility and personalized routing.
ETS is the second-largest transport provider in a major Middle Eastern country, offering scheduled bus services and seeking to expand into on-demand and chartered mobility solutions to address traffic congestion and promote sustainable transportation.
The project is expected to more than double the market demand for vehicle pooling, significantly increase commuter satisfaction, enhance fleet utilization, reduce operational costs, and drive substantial revenue growth for ETS. It will establish ETS as a pioneer in intelligent mobility and improve overall travel costs for commuters.