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Shopify Plus Website Redesign and Scalable E-Commerce Platform Development

spiralscout.com

Retail

Consumer products & services

eCommerce

Sports

Business Challenges

Outdated UX/UI failing to reflect brand identity, inefficient development workflows delaying product launches, limited Shopify functionality restricting data-driven decisions, and scalability limitations hindering growth with expanding product lines and customer base.

About the Client

Community-driven lifestyle brand founded by Olympic gold medalist Allyson Felix, focused on empowering women through athletic and creative products

Key Project Goals

Redesign UX/UI to align with brand's bold, modern identity
Implement agile development processes for rapid feature deployment
Develop custom Shopify integrations for operational efficiency
Create scalable architecture to support business growth

Core System Requirements

Responsive, conversion-optimized design system
Custom Vue.js components for interactive elements
Shopify 2.0 theme development with Node.js backend
Content management workflow automation
Real-time analytics dashboard integration

Technology Stack

Shopify 2.0

Vue.js

Node.js

Shopify Plus

Third-Party Integrations

Klaviyo (email marketing)
Klarna (payments)
Wishlist King
Make.com (automation)
Dropbox (file management)

Performance Criteria

99.9% uptime SLA
Sub-2s page load times
Horizontal scalability for traffic spikes
GDPR-compliant data handling

Expected Business Outcomes

Projected 72%+ increase in conversion rates through UX optimization, accelerated product launches enabling $X million+ in new revenue streams, and scalable infrastructure supporting 300% YoY growth while maintaining enterprise-grade performance metrics.