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Modernized Multilingual Corporate Blog Platform with Enhanced SEO and Scalable Infrastructure

spiralscout.com

Information technology

Media

Challenges with Outdated Blog Infrastructure

Existing blog platform suffered from outdated design limiting lead capture, technical limitations causing slow load times, lack of multilingual support hindering global engagement, and inefficient content management processes that couldn't scale with growing traffic demands

About the Client

Global leader in video communications connecting millions of users worldwide, seeking digital transformation of corporate blog

Key Project Goals

Showcase product updates, company news, and customer stories effectively
Improve search engine visibility and lead generation capabilities
Implement seamless multilingual experience for international audiences
Build scalable infrastructure to support increasing traffic and content volume

Core System Functionalities

Responsive mobile-first design system
Advanced content authoring with ACF PRO
Real-time lead capture forms with Pardot integration
Multilingual content management with language switcher
SEO-optimized metadata templates
Interactive prototyping with feedback integration

Technology Stack Requirements

WordPress

Advanced Custom Fields PRO

Polylang

Yoast SEO

HotJar

TrustArc

Third-Party Integrations

Pardot CRM
HotJar analytics
TrustArc compliance tools
CDN for global content delivery

System Quality Attributes

99.9% uptime SLA
Sub-2s page load times
Support for 10x traffic growth
WCAG 2.1 accessibility compliance
Enterprise security controls

Expected Business Impact

Anticipated 70% improvement in page load performance, 3x increase in marketing lead conversions through optimized CTAs, 90% growth in international traffic via multilingual support, and 50% reduction in content management overhead through streamlined WordPress workflows with ongoing technical support