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Shopify Plus Storefront Modernization for Smart Home Retailer

spiralscout.com

Consumer products & services

eCommerce

Retail

Challenges with Shopify Storefront Scalability and Customization

The client faced critical platform limitations after losing their lead Shopify developer, including inability to implement custom automation rules, outdated tech stack dependencies, and lack of advanced analytics capabilities. The existing storefront required modernization to support new product launches and improved conversion rates.

About the Client

Leading smart home device manufacturer specializing in IoT-enabled home automation solutions for residential and commercial properties

Key Modernization Goals

Replace departing lead developer with expert Shopify Plus development team
Implement custom functionality beyond Shopify's native capabilities
Optimize storefront performance and user experience
Establish scalable analytics and data tracking infrastructure
Support seamless new product launches through flexible storefront architecture

Core System Capabilities

Custom Shopify theme development with responsive design
Interactive product configuration tools and quizzes
Wholesale portal with tiered pricing
Zapier-powered workflow automation
Custom form builder with Google Sheets integration
Advanced product bundling functionality

Technology Stack Modernization

Shopify Plus

Shopify Starter Kit

Splide.js

Zapier

Google Sheets API

System Integration Requirements

Third-party analytics platforms
Customer data platform (CDP)
Product information management (PIM) system
Custom Zapier webhooks for form automation

Operational Requirements

99.9% platform uptime SLA
Page load time under 2 seconds
WCAG 2.1 accessibility compliance
Cross-browser compatibility
GDPR-compliant data handling

Expected Business Outcomes

Anticipated 25-30% increase in conversion rates through optimized UX and performance improvements, 40% reduction in site load times, and successful launch of 3+ new product lines annually. Enhanced analytics capabilities will enable data-driven merchandising decisions and personalized marketing campaigns.