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Shopify Plus E-commerce Platform Modernization for Luxury Kitchenware Brand

spiralscout.com

Consumer products & services

eCommerce

Retail

Current Digital Challenges

The existing Shopify Plus platform suffers from outdated UX design inconsistent with brand luxury positioning, performance bottlenecks with 9-second page loads, legacy code issues causing technical errors, and a complex checkout process creating conversion friction. These factors hinder effective market expansion into the United States.

About the Client

Luxury kitchenware brand catering to design-conscious home chefs, high-end event planners, and corporate clients with premium culinary products

Strategic Modernization Goals

Create luxury-aligned digital experience reflecting brand sophistication
Reduce page load times to under 3 seconds
Simplify checkout process to improve conversion rates
Resolve 90%+ of legacy technical issues
Establish scalable foundation for US market expansion

Core System Capabilities

Responsive, minimalist UI design with premium visual elements
Streamlined mobile-optimized checkout flow with multiple payment options
Dynamic product catalog with advanced filtering and search
B2B/B2C dual-market functionality
Real-time inventory management and order tracking

Technology Stack

Shopify Plus

Vue.js

Node.js

Shopify Dawn Theme

System Integrations

Payment gateways (Stripe, PayPal)
Inventory management system
Customer relationship management (CRM)
Analytics platform (Google Analytics 4)
Email marketing service (Klaviyo)

Operational Requirements

99.9% platform uptime SLA
Sub-2 second critical page load performance
PCI-DSS compliance for payment processing
Scalable architecture for 10x traffic growth
WCAG 2.1 accessibility compliance

Expected Business Outcomes

Anticipated 20%+ increase in US market conversion rates through optimized UX, 70% reduction in technical support tickets from improved code quality, and 40% faster time-to-market for new product launches through enhanced platform scalability. Brand perception metrics expected to improve by 35% based on redesigned digital experience.