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Secure Mobile Solution for Promoting Active Lifestyles and Enhancing Insurance Customer Engagement
  1. case
  2. Secure Mobile Solution for Promoting Active Lifestyles and Enhancing Insurance Customer Engagement

Secure Mobile Solution for Promoting Active Lifestyles and Enhancing Insurance Customer Engagement

nix-united.com
Insurance
Medical
Financial services

Identifying Challenges in Customer Engagement and Data Security for Insurance Providers

The client faces difficulties in encouraging healthy lifestyles among policyholders, managing secure handling of sensitive health and activity data, and providing international travelers with reliable localized informational services. Additionally, they seek to reduce insurance claims and overall costs while maintaining high data security standards.

About the Client

A large insurance corporation operating across multiple countries, focused on improving customer health outcomes and reducing claims costs through innovative digital solutions.

Goals for Developing an Active Lifestyle Support and Secure Data Platform for Insurance Customers

  • Design and develop a secure, cross-platform mobile application for iOS and Android that tracks physical activity and calculates related insurance discounts.
  • Implement a comprehensive informational database to support policyholders abroad with real-time transportation, emergency, and event information.
  • Ensure high security standards for handling sensitive user data, adhering to recognized mobile security standards.
  • Incorporate external data parsing and integration from third-party sources via APIs.
  • Create a web-based administrative panel for data management and system monitoring.
  • Achieve measurable improvements in customer engagement, claims reduction, and brand loyalty.

Core Functionalities and Features for the Insurance Lifestyle Support App

  • Physical activity tracking using device sensors and third-party fitness trackers to monitor user activity levels.
  • Automated calculation of insurance premium discounts based on activity data from the previous month.
  • Provision of an informational compendium including transport routes, emergency contacts, and localized service info for policyholders abroad, fetched via third-party APIs.
  • Secure user authentication and data encryption to protect sensitive health and activity data.
  • Role-based access control and secure API endpoints to prevent vulnerabilities.
  • Responsive web admin panel for managing informational content, user data, and system analytics.
  • Robust security measures including penetration testing and compliance with security standards.

Recommended Technical Stack and Architectural Considerations for the App

Cross-platform mobile development frameworks such as Flutter or React Native
Native development for iOS (Swift) and Android (Kotlin)
Backend development using Laravel PHP framework
Secure RESTful API design with OAuth2 or similar authentication protocols
Encryption protocols compliant with security standards

External System Integrations and Data Sources

  • Third-party fitness trackers and smart devices for activity data
  • APIs for transportation, emergency, and country-specific services
  • Secure data storage solutions for sensitive information
  • Monitoring and analytics tools for system health and performance

Performance, Security, and Reliability Standards

  • Compliance with OWASP Mobile Security Verification Standard (MASVS)
  • Security testing including penetration testing and vulnerability assessments
  • Data encryption during transmission and at rest
  • System availability of 99.9% uptime
  • Scalability to support growing user base
  • Response time for critical features under 2 seconds

Expected Business Impact and Strategic Benefits of the Mobile Engagement Platform

The new secure mobile solution aims to increase policyholder engagement in healthy activities, leading to a reduction in insurance claims and associated costs. It is anticipated to enhance customer satisfaction and loyalty through reliable international information services. Overall, the project is expected to contribute to decreased claims by promoting healthier lifestyles, while strengthening the client’s market position through advanced digital offerings.

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