Integrated SEO and PPC Campaign Optimization for Lead Generation in the Renewable Energy Sector

The client faces intense industry competition with high-cost products and prolonged sales cycles. Their current digital marketing efforts rely heavily on paid advertising, resulting in inefficient budget utilization, low organic visibility, and suboptimal lead quality. They require a comprehensive digital strategy to improve organic search visibility, optimize paid campaigns, and generate high-quality leads cost-effectively.

A mid-sized renewable energy company specializing in solar installation and maintenance, seeking to enhance its digital lead generation channels to increase market share and reduce customer acquisition costs.

• Achieve top search engine rankings for core keywords within two months, improving website visibility from 3% to at least 30%.
• Increase organic traffic by at least 2.5 times within three months, targeting more qualified visitors.
• Reduce total marketing expenditure by 30-40% while increasing the number of quality leads.
• Enhance paid advertising performance to increase Return on Marketing Investment (ROMI) by at least 54%.
• Decrease cost per acquisition (CPA) by approximately 40%, and cost per click (CPC) by 25%.
• Improve ad relevance scores, CTRs, and conversion rates through targeted campaign structuring and remarketing strategies.

• Comprehensive website audit and technical SEO implementation, including site structure enhancements, XML sitemap management, and microdata integration for rich snippets.
• Keyword research and semantic core development to create targeted landing pages aligned with search intent.
• Implementation of advanced website structural elements: filters, optimized URL structures, and internal linking to improve crawlability and ranking.
• Integration of tools for real-time monitoring of website performance, search visibility, and organic traffic growth.
• Development of campaign management modules for granular SEM and social media advertising, including keyword grouping, negative keyword filtering, and bid strategy automation.
• Setup of remarketing and audience segmentation capabilities for retargeting visitors and lookalike audience targeting.
• Inclusion of ad extension capabilities to enhance ad visibility and user engagement.
• Analytics dashboard to track KPIs such as CTR, conversion rate, CPC, CPA, and overall ROI.

• CRM systems to track lead quality and conversion paths.
• Third-party backlink analysis and competitor analysis tools.
• Advertising platforms for Google Ads and Facebook Ads management.
• Content management system to publish and optimize landing pages.
• Tracking modules with UTM parameters for detailed attribution.

• Scalability to support increasing traffic volumes and expanding keyword portfolios.
• Performance optimization for fast page load times and seamless user experience.
• Security measures to protect user data and prevent malicious attacks.
• High availability and reliability with minimal downtime for analytics and campaign management systems.
• Compliance with local privacy regulations, including data tracking and user consent.

The implementation of comprehensive SEO and PPC strategies is expected to significantly improve digital visibility, leading to a tenfold increase in organic traffic within 10 months. Paid campaigns will become more cost-efficient, reducing overall marketing expenses by 30-40%, while increasing lead quality and conversions by at least 25%. As a result, the client should experience a 54% increase in marketing ROI, doubling lead volume and enabling accelerated business expansion with optimized budget deployment and targeted outreach.