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Brighton Jones's previous website lacked the flexibility to accommodate rapid growth, new services, and evolving brand standards. Marketing efforts were hampered by a disconnect between website forms and the Marketo marketing automation platform. Form embedding was clunky and not aligned with site design. Lack of personalized content delivery hindered engagement.
A rapidly growing wealth management firm focused on providing financial services and investment management to high-net-worth individuals.
The new website is expected to improve lead generation, enhance brand perception, increase user engagement, and provide a scalable platform for future business growth. Streamlined marketing integration will lead to more efficient lead nurturing and improved ROI.