Scalable Visual Analytics and User Behavior Platform for E-commerce

The client is experiencing difficulty in understanding visitor behavior, managing multiple analytics features, and optimizing website UI to reduce shopping cart abandonment and increase user registrations and subscriptions. Existing tools lack integration, scalability, and actionable insights, hindering efforts to improve user experience and conversion rates.

A rapidly growing online retail platform seeking to enhance website analytics, user insights, and A/B testing capabilities to improve customer experience and increase conversions.

• Develop a comprehensive visual website analytics platform that tracks visitor behavior and engagement metrics.
• Implement features such as session recordings to gain deep insights into individual user experiences.
• Create an inline website editor enabling A/B testing and direct content modifications without specialized design or development resources.
• Upgrade system architecture to support new features with scalable, maintainable, and modern technologies.
• Increase trial-to-customer conversion rates and enhance performance and usability of analytics dashboards.
• Integrate with major CMS platforms to streamline data flow and usability.

• Dashboard-based management of visual reports ('Snapshots') showing user navigation paths, engagement points, and site issues.
• Support for creating and managing visual reports with rearchitecture to accommodate new UI features.
• Implementation of session recordings to analyze individual user journeys anonymously.
• An inline website editor for A/B testing, content modification, and user-driven site optimization.
• Automatic suggestions for site improvements based on analytics data.
• Integration with major content management systems for seamless data exchange.
• Performance enhancements for existing features such as snapshots and recordings dashboards.

• Major CMS platforms for streamlined analytics and content editing.
• Third-party analytics tools if applicable.

• Scalability to support increasing user data and concurrent analytics sessions.
• High performance and low latency for dashboards and recordings.
• Security measures to protect user privacy, especially in recordings and data reporting.
• Maintainability and ease of deployment for ongoing updates.

By implementing a scalable visual analytics and user behavior platform with integrated editing and automatic suggestions, the client aims to improve user engagement insights, reduce shopping cart abandonment, boost registrations, and increase subscription conversions. Expected measurable outcomes include higher conversion rates, enhanced dashboard performance, and more efficient management of website testing and optimization processes.