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Scalable Affiliate Tracking Platform with Enhanced Security and Real-Time Analytics
  1. case
  2. Scalable Affiliate Tracking Platform with Enhanced Security and Real-Time Analytics

Scalable Affiliate Tracking Platform with Enhanced Security and Real-Time Analytics

digitalsuits.co
Advertising & marketing

Identifying Key Challenges in Scaling Affiliate Tracking Systems

The client’s existing affiliate tracking system faces challenges related to handling increased user volume, maintaining high performance, ensuring data security, and integrating seamlessly with evolving eCommerce APIs. They require a robust solution capable of supporting growth from 1 million to 5 million requests per hour, with enhanced security layers and real-time analytics to improve user experience and data reliability.

About the Client

A mid to large-sized affiliate marketing network specializing in high-volume tracking, data analysis, and integration with multiple eCommerce platforms, aiming to support rapid growth and security compliance.

Goals for Developing an Scalable and Secure Affiliate Monitoring Solution

  • Implement an infrastructure capable of handling up to 5 million requests per hour with minimal latency.
  • Enhance data security through advanced encryption and access controls to protect sensitive customer and affiliate data.
  • Integrate Elasticsearch to optimize search and data retrieval processes.
  • Incorporate Kafka to improve system throughput and reliability under high load conditions.
  • Update and maintain compatibility with the latest eCommerce platform APIs, such as Shopify.
  • Establish reliable DevOps practices for ongoing support, deployment, and system updates.
  • Enable real-time analytics dashboards to provide store owners with instant performance insights.
  • Ensure the system is scalable, secure, and maintainable to support future growth and platform updates.

Core Functional Components for an Advanced Affiliate Tracking System

  • Real-time conversion tracking via influencer and affiliate links
  • Compatibility with multiple eCommerce platforms (Shopify, BigCommerce, WooCommerce, Magento)
  • Advanced security layer with encryption for sensitive data
  • Integration with Elasticsearch for fast search and data retrieval
  • Utilization of Kafka for high-volume data processing and throughput management
  • Admin dashboards for performance metrics, customizable reports, and affiliate management
  • Automated system updates to maintain compatibility with changing platform APIs
  • Ongoing DevOps support for deployment, maintenance, and scalability improvements

Preferred Technologies and Architectural Approaches

NestJS for backend API development
React Admin for dashboard interfaces
MariaDB for relational data management
ElasticSearch for optimized search capabilities
Kafka for high-throughput data streaming
REST API for external integrations
Amazon CloudSearch and Hetzner hosting for scalable cloud infrastructure

Essential External System Integrations

  • Ecommerce platform APIs (Shopify, BigCommerce, WooCommerce, Magento)
  • Security encryption services
  • Cloud search and data indexing services
  • Messaging queues for data streaming and system reliability

Critical Non-Functional System Attributes

  • Scalability to handle up to 5 million requests per hour
  • High system availability and reliability with minimal downtime
  • Robust security measures including encryption and access controls
  • Real-time data processing with minimal latency
  • Ease of maintenance and support via DevOps best practices

Projected Business Benefits of the Enhanced Affiliate Tracking Platform

The new affiliate tracking solution will enable the client to manage significantly higher traffic volumes, with up to 5 million requests per hour, while maintaining high performance and security. The system improvements will provide real-time analytics for store owners, enhance data security, and support seamless integration with the latest eCommerce platform updates. These enhancements are expected to lead to increased customer satisfaction, improved operational efficiency, and scalable growth capabilities for the client's affiliate network.

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