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SaaS Platform Redesign and Enhancement Project

goodface.agency

Information technology

Business services

Outdated SaaS Platform and Suboptimal User Experience

Ping Proxies' existing SaaS product is outdated and requires a modern design refresh and complete UX overhaul. Specifically, the dashboard for monitoring server statistics needs significant improvement to better serve user needs. Differentiation between various services offered by Ping Proxies is also unclear to users.

About the Client

A UK-based startup providing SaaS solutions for managing proxy servers, aiming to modernize its platform and enhance user experience.

Project Objectives

Redesign the web application interface to provide a modern and intuitive user experience.
Redesign the website to be visually appealing, informative, and SEO-optimized.
Rebrand the company with a new visual identity (logo, colors, typography) to align with modern design trends.
Enhance the user experience, particularly the dashboard, to improve data visualization and user understanding of proxy server performance.
Ensure clear differentiation between different Ping Proxies services.
Improve website performance and scalability.
Develop a flexible CMS for content management.

Functional Requirements

Modern and intuitive web application interface.
Comprehensive dashboard for monitoring proxy server performance (statistics, visualizations).
User-friendly website with clear product descriptions and pricing information.
Blog section for publishing expert articles.
Secure user authentication and authorization.
Flexible CMS for managing website content.
Clear differentiation of services offered by Ping Proxies.

Preferred Technologies

Node.js (backend)

Strapi (backend framework)

Frontend frameworks (unspecified, but pixel-perfect frontend is a requirement)

Key Non-Functional Requirements

High performance and scalability.
Robust security measures.
Cross-browser compatibility.
Responsive design (mobile-friendly).
Accessibility compliance.

Expected Business Impact

The project is expected to result in a more modern and user-friendly platform, leading to improved user engagement, increased customer satisfaction, and potentially higher conversion rates. A refreshed brand identity will enhance the company's image and market positioning. Improved website SEO will drive organic traffic and lead generation.