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The Life You Can Save's existing website had a complex and overwhelming navigation structure with 117 links, hindering users from easily finding information about donating and accessing resources. This negatively impacted conversion rates and overall user experience. The site lacked a scalable content management system (CMS), making updates and maintenance inefficient.
A global non-profit organization dedicated to ending global poverty through effective giving.
The project is expected to significantly increase online donations (as demonstrated by the 70% year-over-year increase achieved in the first week after launch), improve user engagement (through increased session duration and reduced bounce rate), and enhance the organization's ability to reach and impact more people.