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Retail Platform Enhancement and Expansion Project

n-ix.com

eCommerce

Retail

Challenges with Scalability and Customer Experience

PrettyLittleThing is facing challenges in scaling its existing software solutions to support its rapid business growth and evolving customer needs. Key issues include maintaining performance under increased load, ensuring seamless product information management across multiple channels, and providing personalized shopping experiences. Authentication issues in mobile applications also impact user experience and sales.

About the Client

UK-based fast-fashion retailer offering clothing for women, experiencing rapid growth and seeking to enhance its online and mobile shopping experiences.

Project Goals

Enhance the scalability and performance of existing retail software solutions.
Improve product information management (PIM) processes across all sales channels.
Enhance the mobile shopping experience (iOS & Android) to increase conversion rates.
Expand the mobile marketplace functionality to attract new sellers and increase product offerings.
Improve personalization and targeted offers to customers.

System Functionality

Automated product creation and updates via CSV uploads.
Real-time product data synchronization across all channels.
Personalized product recommendations and targeted offers.
Enhanced mobile application performance and stability.
Secure and seamless user authentication across all platforms.
Improved marketplace functionality including seller onboarding and product listing.

Technology Stack

React Native

PHP

Symfony

Redis

Elasticsearch

AWS

DynamoDB

External System Integrations

Contentsquare (Analytics)
Webloyalty (Marketing)
Adjust (Mobile Measurement Partner)
Exponea (Marketing Automation)

Non-Functional Requirements

High scalability to handle increasing user traffic and product data.
Excellent performance with minimal latency.
Robust security to protect customer data.
Cross-platform compatibility (iOS and Android).
High availability and reliability.

Expected Business Impact

This project is expected to significantly increase PrettyLittleThing's revenue by improving customer experience, streamlining operations, and enabling personalized marketing efforts. Key expected outcomes include increased mobile sales, higher customer retention, improved operational efficiency, and a stronger competitive position in the fast-fashion market.