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Retail Loyalty Application Development for Grocery Network

coreteka.com

Retail

Current Challenges

The Groceries Network currently lacks a mobile application, limiting its ability to engage with customers directly. Customers are unaware of special offers, cannot easily access their loyalty card information or rewards, and the overall shopping experience lacks personalized features. This results in missed opportunities for customer retention and sales growth.

About the Client

A network of grocery stores seeking to enhance customer loyalty and engagement through a modern mobile application.

Project Goals

Develop a mobile application to enhance customer loyalty and engagement.
Provide customers with easy access to store information, product catalogs, and promotions.
Enable customers to manage their loyalty card, track rewards, and redeem offers.
Improve customer shopping experience through features like shopping lists, store locator, and barcode scanning.
Increase customer retention and drive sales growth.

Functional Requirements

Customer account registration and login
Product catalog browsing with search and filters
Shopping list creation and management
Loyalty card integration and reward tracking
Store locator with map and availability check
Barcode scanner for product information
Personalized offers and promotions
Notifications for special offers and updates
Seller functionality for managing product catalog and shop information

Preferred Technologies

Android

iOS

Java

Kotlin

React JS

Swift

AWS

Required Integrations

Payment gateway integration (for potential future features)
Loyalty program database integration
POS system integration (for real-time inventory updates)

Key Non-Functional Requirements

Scalability to handle a growing user base
High performance and fast response times
Data security and privacy compliance
User-friendly and intuitive interface
Cross-platform compatibility (Android and iOS)

Expected Business Impact

The development of this mobile application is expected to significantly increase customer engagement, improve customer loyalty, and drive sales growth. By providing a convenient and personalized shopping experience, the application will enhance customer satisfaction and retention. The ability to deliver targeted promotions and offers will also contribute to increased revenue and profitability. The application will also provide valuable data insights into customer behavior, allowing the Groceries Network to optimize its marketing strategies and product offerings.