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Metro Loyalty Program & Customer Account Enhancement Platform
  1. case
  2. Metro Loyalty Program & Customer Account Enhancement Platform

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Metro Loyalty Program & Customer Account Enhancement Platform

coreteka.com
Retail
Food & Beverage
Logistics

Challenges in Loyalty Program Accessibility and Account Management

Existing loyalty program lacks transparency and user engagement, while account management systems fail to meet distinct needs of individual consumers and business entities. Key pain points include complex registration processes, inefficient employee purchase tracking for businesses, and inadequate visibility into loyalty program benefits.

About the Client

A multinational retail and wholesale company specializing in food supply chain solutions for businesses and individual consumers

Project Goals for Enhanced Loyalty and Account Management

  • Develop dual-profile customer accounts for individual and business users
  • Create intuitive loyalty program landing page with tiered status tracking
  • Implement automated profile data synchronization across platforms
  • Establish streamlined registration process for multiple account types
  • Enable centralized purchase accounting and discount management system

Core System Functionalities

  • Tiered loyalty program with Club/Profi/Expert status tracking
  • Automated profile data population from existing databases
  • Cross-account purchase history visualization for businesses
  • Dynamic discount voucher generation system
  • Role-based access control for individual/business accounts

Technology Stack Requirements

PHP
React JS
Web-based Architecture

System Integration Needs

  • CRM System Integration
  • Payment Gateway Integration
  • Corporate Identity Verification Services
  • Analytics & Reporting Tools

Performance & Security Standards

  • GDPR-compliant data handling
  • 99.9% system uptime SLA
  • Multi-tenancy architecture support
  • Responsive design across devices
  • Real-time transaction processing

Anticipated Business Impact of Loyalty Program Enhancement

Expected 40% increase in loyalty program participation through improved transparency and engagement features, 60% reduction in account management overhead for business clients, and 25% growth in repeat customer transactions through personalized discount mechanisms. The solution should enhance customer lifetime value while maintaining Metro's brand consistency across digital touchpoints.

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