The client experiences difficulties in providing a seamless, user-friendly mobile platform that enables efficient search and connection between buyers and sellers. Existing native apps lack advanced search capabilities and are unable to keep pace with evolving market demands, resulting in potential user drop-off and reduced transaction volume.
A mid-sized automotive marketplace platform seeking to enhance user experience and transaction efficiency through a redesigned mobile app.
By deploying the redesigned mobile app with advanced search and improved user experience, the client aims to significantly increase user engagement, reduce search and transaction friction, and boost transaction volume by an estimated 30% within the first year. Enhanced customer loyalty and competitive positioning are also anticipated as key benefits.