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Reimagined Automotive Marketplace Mobile Application with Advanced Search and User Engagement Features
  1. case
  2. Reimagined Automotive Marketplace Mobile Application with Advanced Search and User Engagement Features

Reimagined Automotive Marketplace Mobile Application with Advanced Search and User Engagement Features

desmart.com
Automotive

Challenges Faced by Automotive Marketplaces in Delivering Seamless Mobile Experiences

The client experiences difficulties in providing a seamless, user-friendly mobile platform that enables efficient search and connection between buyers and sellers. Existing native apps lack advanced search capabilities and are unable to keep pace with evolving market demands, resulting in potential user drop-off and reduced transaction volume.

About the Client

A mid-sized automotive marketplace platform seeking to enhance user experience and transaction efficiency through a redesigned mobile app.

Goals for Developing an Upgraded, User-Centric Automotive Mobile App

  • Redesign and rebuild the existing native iOS and Android applications using a cross-platform framework to ensure consistency and maintainability.
  • Implement an advanced search engine to facilitate precise and quick discovery of vehicles, improving user engagement.
  • Enhance the overall user experience to increase customer satisfaction, loyalty, and platform competitiveness.
  • Support both buyers and sellers in connecting efficiently through real-time data and optimized interfaces.
  • Achieve measurable improvements in app usability, transaction volume, and user retention metrics within the first year post-deployment.

Core Functional Requirements for the Enhanced Automotive Marketplace App

  • Cross-platform mobile app development using a React Native-based framework to ensure consistency across iOS and Android platforms.
  • Implementation of an advanced search engine that allows filtering by vehicle make, model, year, price range, and other criteria.
  • User authentication and profile management for buyers and sellers.
  • Real-time notification and messaging system to facilitate direct communication between users.
  • Integration of vehicle listing management for sellers with multimedia support (images, videos).
  • Secure transaction processing flow to facilitate inquiries and offers.
  • Analytics tracking for user activity, search behavior, and transaction metrics.

Technology Stack and Architectural Preferences for the Automotive App

React Native for cross-platform app development
TypeScript for type safety and code maintainability
RxJs for managing asynchronous data streams
Redux for state management

Essential External System Integrations for a Fully Functional Marketplace

  • Vehicle data APIs for fetching vehicle specifications and listings
  • Authentication services for user login and security
  • Notification services for real-time updates
  • Payment gateways if transaction processing is included

Non-Functional Requirements Ensuring App Performance & Security

  • App must provide fast response times, with search queries returning results within 2 seconds under typical load.
  • The system should handle at least 10,000 simultaneous active users with scalable architecture.
  • Implementation of secure data encryption and user data protection measures.
  • High app availability with 99.9% uptime SLA.

Projected Business Improvements from the New Automotive Marketplace App

By deploying the redesigned mobile app with advanced search and improved user experience, the client aims to significantly increase user engagement, reduce search and transaction friction, and boost transaction volume by an estimated 30% within the first year. Enhanced customer loyalty and competitive positioning are also anticipated as key benefits.

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