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Altruisto's existing homepage failed to effectively drive traffic or convert users into donors, resulting in low adoption rates for its website plugin and mobile app. The lack of a compelling user experience hindered its ability to communicate its value proposition to potential partners and donors.
A non-profit organization focused on solving societal problems through fundraising for animal welfare, pandemic relief, and poverty alleviation by partnering with online retailers.
The redesigned landing page is projected to significantly increase donor acquisition rates, resulting in higher charitable contributions for social causes. Improved conversion rates will enhance Altruisto's ability to attract retail partners while providing measurable impact tracking for donors, supporting long-term growth and sustainability of the platform.