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Seasonic's existing website suffered from a complex structure that confused users, outdated content management processes, poor SEO performance, and a lack of cohesive brand identity across B2B and B2C audiences. These issues hindered customer engagement and market expansion.
A reputable manufacturer of high-quality power supply units (PSUs) for consumer and industrial applications, established in 1975 with a global market presence.
The redesigned platform is projected to increase organic search traffic by 50-70%, reduce bounce rates through improved usability, and expand Seasonic's customer base by 30% within the first year. Enhanced brand positioning as an industry leader will strengthen market share in both consumer and industrial sectors.