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Redesign and Optimization of Layer Media's Website for Enhanced Brand Representation and User Engagement

triare.net

Media

Advertising & marketing

Gaming

Challenges with Brand Representation and Website Performance

Layer Media's outdated website failed to effectively showcase their creative portfolio, suffered from slow load times due to heavy video content, and lacked modern UX/UI design trends, negatively impacting user engagement and SEO visibility.

About the Client

A full-service creative video agency based in San Francisco specializing in promotional content for games, films, and series.

Key Goals for Website Transformation

Create a visually immersive platform to highlight Layer Media's creative projects
Optimize website speed while maintaining high-quality video delivery
Implement SEO-friendly architecture for improved search engine rankings
Ensure seamless cross-device responsiveness for diverse audiences

Core Functionalities and Key Features

Responsive design for desktop/tablet/mobile compatibility
Interactive video portfolio showcase with filtering options
Lightweight codebase for rapid content loading
WordPress-based CMS for easy project updates
Integrated SEO optimization tools

Technology Stack Preferences

WordPress

HTML5

CSS3

JavaScript

WebGL for animations

Third-Party Integrations

Google Analytics
Yoast SEO
Cloudflare CDN
WP Rocket caching

Performance and Quality Standards

Page load time under 2 seconds
Mobile-first design approach
WCAG 2.1 accessibility compliance
99.9% uptime SLA

Anticipated Business Outcomes

The redesigned website will position Layer Media as an industry leader through enhanced visual storytelling capabilities, drive 40% more organic traffic via improved SEO, reduce bounce rates by 30% through faster performance, and streamline content updates to maintain fresh portfolio showcases.