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Redesign and Optimization of Maharani Weddings Platform for Enhanced User Experience and Performance

spiralscout.com

Media

Advertising & marketing

Consumer products & services

Current Challenges

Existing website suffers from slow performance due to inefficient gallery component, poor user engagement metrics, and difficulties in managing content and advertiser relationships. Legacy codebase impacts search engine rankings and user retention.

About the Client

Premier digital media company specializing in Indian wedding planning resources

Project Goals

Improve website speed and performance by 50%
Enhance user engagement through modern design patterns
Implement robust content management capabilities
Integrate social media platforms for viral growth potential
Increase organic traffic and search engine visibility

Core System Requirements

Responsive, mobile-first user interface
Customizable CMS for content and advertiser management
Social media API integrations (Facebook, Twitter, Pinterest)
Optimized media gallery with lazy loading
Performance-optimized codebase with modular architecture

Technology Stack

PHP7

MySQL

Twitter Bootstrap

HTML5/CSS3

Less.js

ImageMagick

Sphinx

Spiral Framework

External System Integrations

Facebook API
Twitter API
Pinterest API

System Quality Attributes

Sub-2 second page load times
99.9% system availability
Cross-browser compatibility
Scalable infrastructure for traffic spikes
Secure authentication and data protection

Expected Business Impact

Projected 50%+ increase in website traffic within six months, improved user engagement metrics through social integration, and streamlined content management processes enabling faster advertiser onboarding. Enhanced platform performance will directly contribute to increased advertising revenue and market share retention in the competitive wedding planning industry.