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Existing website suffered from outdated navigation structure, poor user experience across regional markets, lack of multilingual capabilities, and insufficient engagement features. Difficulty adapting content to cultural preferences of target markets in North America, Europe, and Oceania while maintaining brand consistency.
A Ukrainian brand specializing in natural, sugar-free fruit and berry snacks for children and teens, seeking global market expansion through digital transformation
Projected 40% increase in international traffic through localized content optimization, 25% improvement in conversion rates via enhanced product transparency features, and 50% reduction in content management overhead through centralized multisite administration. Establishes foundation for entry into 3 new continental markets with culturally adaptive digital presence.