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Redesign and Optimization of Crowdsourced Design Marketplace Platform

tallium.com

Advertising & Marketing

eCommerce

Information Technology

Platform Modernization and Growth Challenges

Existing platform required performance optimization, modernized UI/UX design, and enhanced functionality to improve user engagement and conversion rates while maintaining security and scalability for a growing user base of 173,200+ designers and businesses.

About the Client

A crowdsourced design marketplace platform connecting businesses with professional graphic designers for logo creation, web design, and other creative projects.

Platform Modernization Goals

Redesign platform UI/UX for improved user experience
Optimize website performance and load times
Implement role-based authorization for distinct user groups
Enhance contest management workflows
Integrate secure payment and fraud detection systems
Develop multi-channel voting functionality

Core System Requirements

Role-based access control (clients vs. designers)
Contest creation with NDA protection
Real-time design submission and evaluation
Secure payment gateway with PayPal/Stripe integration
Multi-channel voting system (PDF, WordPress plugin, email)
Automated rights transfer agreements
Performance-optimized dashboard interfaces

Technology Stack Requirements

React

Laravel

AWS

React Native

TensorFlow

Firebase

Third-party Integrations

PayPal
Stripe
WordPress API
Google Analytics
SendGrid

System Quality Requirements

SSL/TLS encryption with Verisign certification
High-availability architecture on AWS
Fraud detection system integration
Cross-platform compatibility (iOS/Android/Web)
Scalable file storage for 1.7M+ design assets

Expected Business Outcomes

Projected 30% increase in contest completion rates through optimized workflows, 40% faster page load times improving SEO rankings, and 25% higher designer retention through enhanced collaboration tools, supporting continued growth beyond 8,600+ annual contests.