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The existing mobile banking app (launched 2014) suffers from inefficient onboarding processes, fragmented user journey between web and mobile platforms, lack of automation in account opening, outdated UI/UX design, missing real-time notifications for financial activities, and limited integration with loyalty programs. These issues result in poor customer retention and inability to capitalize on modern digital banking trends.
Leading commercial bank operating in Kazakhstan since 1994, serving retail customers and SMEs with comprehensive financial solutions
Projected 40% reduction in customer acquisition costs through streamlined onboarding, 25% increase in digital channel adoption, 15% growth in cross-sell opportunities via personalized offers, and 30% improvement in customer satisfaction scores. The solution will position the bank as a digital leader in Kazakhstan's competitive financial market.