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The existing Wrangle platform suffers from a lack of design simplicity, making navigation difficult and obscuring core features. The interface lacks dynamic visual elements, resulting in poor user engagement and suboptimal adoption rates. Users struggle to identify key functionalities like task assignment, approval workflows, and real-time notifications.
A North Carolina-based SaaS company specializing in productivity and workflow automation tools for enterprise teams.
The redesigned platform is expected to increase user adoption rates by 40%, reduce onboarding time by 60%, and improve customer retention by 30%. Enhanced visual engagement should drive a 25% increase in workflow automation usage, directly contributing to the client's $5M+ annual revenue. The improved interface will position Wrangle to capture a larger share of the rapidly growing productivity software market (projected to reach $157.7B by 2030).