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Existing website suffers from outdated design, unclear branding, and poor user experience. Challenges include difficulty attracting new donors, lack of recurring donation functionality, insufficient donor engagement tools, and inability to track project-specific donations effectively.
US-based public charity collecting donations for global humanitarian projects through a digital platform
Anticipated increase in donor acquisition and retention through improved user experience, with measurable growth in recurring donations. Enhanced transparency and engagement features should drive higher conversion rates and improved donor lifetime value, while modern analytics capabilities will enable data-driven fundraising strategies.