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Brand Identity and Web Platform Redesign for Juo Design Studio

halo-lab.com

Consumer products & services

Advertising & marketing

Information technology

Challenges in Brand Representation and User Engagement

Juo required a modernized digital presence that better reflected their design expertise through cohesive branding, improved visual storytelling, and an intuitive user experience to attract both professional designers and individual clients.

About the Client

A creative design studio specializing in furniture and interior design solutions with a global client base

Strategic Objectives for Digital Transformation

Establish a distinctive brand identity through gradient-based visual language
Create an immersive online platform showcasing design capabilities
Improve user engagement through enhanced content hierarchy
Support multilingual accessibility for global audiences
Implement data-driven design decisions through A/B testing

Core Platform Capabilities

Gradient-based dynamic color schemes
Interactive design portfolio展示
Customizable template library
Multilingual interface support
A/B testing framework for registration flows

Technology Stack Requirements

Webflow

Redux

Redux Saga

System Integration Needs

Analytics platforms
CRM system
Payment gateways

Operational Requirements

High-performance asset loading
Cross-browser compatibility
GDPR-compliant data handling
Scalable content management

Anticipated Business Outcomes

Projected 40% increase in user engagement metrics, 25% growth in international client acquisition, and $40M+ in potential funding opportunities through enhanced digital credibility and market differentiation.