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Redesign and Enhancement of SuperStud's E-Commerce Platform for Improved User Experience and Conversion Rates

triare.net

Manufacturing

Construction

eCommerce

Current Website Limitations Affecting User Engagement and Business Growth

The existing website suffers from a complex, cluttered structure that hinders user navigation and engagement, despite containing critical product and service information. The outdated UI/UX design fails to effectively showcase the company's offerings, leading to suboptimal conversion rates and missed business opportunities.

About the Client

A multiregional manufacturer of cold-formed steel framing components and accessories for commercial, institutional, and residential construction

Key Goals for Website Redesign

Create a modern, visually appealing UI/UX design aligned with manufacturing industry standards
Simplify navigation while retaining comprehensive product/service information
Implement intuitive tools for product specification management and page creation
Enhance product categorization and visual presentation
Improve conversion rates through streamlined user journey mapping

Core System Functionalities and Features

Responsive, mobile-first design system
Hierarchical product categorization with filtering capabilities
Interactive submittal builder tool for technical specifications
Admin-friendly CMS for page/product management
Integrated analytics dashboard for user behavior tracking

Technology Stack Recommendations

React.js for front-end components

Node.js with Express for backend services

Headless CMS (e.g., Contentful) for content management

GraphQL API integration

AWS cloud hosting infrastructure

Third-Party System Integrations

CRM system (e.g., Salesforce) for lead tracking
ERP system for product inventory synchronization
Google Analytics 4 for behavioral analytics
Shopify Plus for e-commerce functionality

Performance and Security Requirements

99.9% uptime SLA with redundant server architecture
Sub-2 second page load times for core pages
WCAG 2.1 AA accessibility compliance
Enterprise-grade data encryption and GDPR compliance
Cross-browser compatibility (Chrome, Safari, Firefox, Edge)

Expected Business Impact of Website Redesign

The redesigned platform is projected to increase user engagement metrics by 150%, reduce bounce rates by 40%, and improve lead conversion rates by 200% through enhanced user journey optimization. Streamlined product discovery features are expected to shorten sales cycles by 30%, while the modernized interface should strengthen brand positioning in the manufacturing sector.