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The initial beta version of 'How Busy Is Toon' provided valuable real-time footfall and car park data but suffered from poor user experience due to non-intuitive data presentation. The platform required further research to identify public information needs, lacked accessibility features, and needed future-proofing to remain relevant beyond the pandemic while enabling scalability for other cities.
A municipal government body focused on urban development, economic recovery, and public service innovation post-pandemic.
The enhanced platform will increase public confidence in urban mobility, drive foot traffic to local businesses through informed visit planning, and establish a replicable model for smart city engagement. By incorporating user-centric design and white-label capabilities, the solution will create a sustainable framework for post-pandemic economic recovery across multiple municipalities.