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Redesign and Enhancement of AskRI Digital Platform for Improved User Engagement and Resource Accessibility
  1. case
  2. Redesign and Enhancement of AskRI Digital Platform for Improved User Engagement and Resource Accessibility

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Redesign and Enhancement of AskRI Digital Platform for Improved User Engagement and Resource Accessibility

oomphinc.com
Government
Education
Non-profit

Challenges in User Engagement and Content Management

The existing AskRI platform suffers from outdated branding, poor information architecture, and inefficient content management. Users struggle to locate relevant resources, while administrators face difficulties updating and organizing content. The platform's FAQ section is disorganized, and its audience-specific curation lacks intuitive navigation, leading to reduced utilization of available tools.

About the Client

A state government initiative collaborating with libraries and agencies to provide Rhode Island residents with free educational tools, research resources, and state service information.

Key Project Goals

  • Refresh visual branding to reflect Rhode Island's identity and foster user engagement
  • Implement persona-based information architecture for intuitive resource discovery
  • Develop flexible content management tools for efficient updates and expansion
  • Replace static FAQs with an interactive 'Ask a Librarian' feature
  • Increase platform adoption across target audiences (students, educators, immigrants, etc.)

Core System Functionalities

  • Persona-driven navigation with curated resource lists
  • Advanced search and filter tools for databases
  • Interactive 'Find Resources for You' dropdown menu
  • Topic-based resource grouping (e.g., small business, health, families)
  • User-submission portal for librarian assistance
  • Responsive design for mobile and desktop access

Technology Stack Preferences

Modern JavaScript frameworks (React/Vue.js)
Headless CMS for flexible content management
Cloudflare for security and performance optimization
Google Analytics 4 for user behavior tracking
Hotjar for usability analytics

External System Integrations

  • LinkedIn API for professional resource integration
  • YouTube API for embedded video content
  • State government authentication systems
  • Third-party educational database APIs

Non-Functional Requirements

  • WCAG 2.1 AA accessibility compliance
  • 99.9% uptime SLA with cloud hosting
  • GDPR-compliant data handling practices
  • Sub-second page load times for core features
  • Role-based access control for content management

Expected Business Impact

The redesigned platform is projected to increase user engagement by 40% through improved navigation and personalized content pathways. Content management efficiency will improve by 60%, enabling faster updates and resource additions. The interactive librarian feature is expected to reduce support inquiries by 30% while increasing platform trust and adoption across Rhode Island's diverse population segments.

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