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Outdated website design leading to declining user trust, inaccessible content architecture for modern audiences, inefficient content creation workflows for editorial teams, and lack of features to encourage exploration of existing answers over redundant submissions.
A judgment-free, anonymous health Q&A platform operated by Columbia Health, providing medically accurate information to college students and global audiences.
Increased user engagement metrics (time-on-site, return visits), 30% reduction in content creation time for editorial teams, improved search engine visibility through modern SEO practices, and enhanced brand trust through human-centric design elements. The platform will better serve its core college audience while maintaining global accessibility standards.