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Need to create a first-of-its-kind digital marketplace for carbon credits that balances rapid deployment with user trust, real-world impact visibility, and intuitive navigation, while lacking established best practices in the emerging carbon credit market space.
Environmental nonprofit organization focused on influencing behavioral change to combat climate change through innovative digital solutions.
Democratize access to carbon offset markets for individual consumers, establish new transparency benchmarks for project quality, and enable data-driven iteration through behavioral analytics, potentially accelerating global adoption of climate-positive actions by 40% within the first operational year.