Rebuilding a Scalable Online Marketplace Platform to Support Rapid Growth and Enhanced Features

The current web application, built with legacy technology, has become unstable, difficult to maintain, and not scalable enough to support increasing traffic and feature demands. As the user base expands globally, the platform faces reliability issues, increased maintenance costs, and delays in deploying new functionalities, risking revenue loss and user dissatisfaction.

A rapidly growing global travel platform offering home and pet-sitting services, with an active user base across multiple countries and a need for reliable, scalable technology to facilitate user engagement and business expansion.

• Double user traffic and revenue within 12 months of deployment.
• Reduce the codebase size significantly to improve maintainability and onboarding efficiency.
• Enhance platform scalability and stability to support continuous global usage.
• Implement a modern, flexible architecture to simplify adding new features and integrations.
• Achieve high test coverage (aiming for 80%) to ensure reliability and ease of future development.

• Localization mechanisms for dynamic user location detection affecting landing pages, currency, and communication content.
• Multi-currency payment gateway supporting subscription plans, promo codes, recurring billing, and permission management.
• Third-party integrations with email marketing and transactional platforms for analytics and personalization.
• Advanced SEO optimization including indexable AJAX-based search and dedicated landing pages.
• Custom map search engine utilizing Google Maps API for intuitive and speedy user navigation.
• Significantly optimized codebase reducing complexity and improving testability with automated unit tests.

• Email services (e.g., Mailchimp, transactional email providers) for analytics and email personalization
• Payment gateways supporting multiple currencies and subscription management
• Maps API (e.g., Google Maps) for search and location visualization

• Platform must support increasing traffic with minimal downtime
• Achieve a test coverage of at least 80% with automated testing
• Website load performance optimized for rapid searches and transactions
• Ensure secure handling of user data and payment information
• Design for easy scalability to support global user base expansion

The project aims to double platform traffic and revenue within one year, significantly reduce the complexity and size of the codebase for easier maintenance, improve reliability and scalability to support global usage, and enhance user experience. These improvements are expected to result in increased customer engagement, operational efficiency, and attracting further investment, mirroring the success metrics seen in comparable platform transformations.