Development of a Flexible External Service Integration Platform for Event Marketing Engagement

The client faces complexities in integrating multiple external systems such as ticketing providers, payment gateways, and CRM solutions, alongside the need for a scalable and flexible platform that supports a reward-based ambassador engagement system. They require an efficient system to streamline communication between diverse services to improve user experience and operational efficiency during peak marketing seasons.

A rapidly growing event marketing platform enabling brands to engage fans and influencers through ticket sales, promotions, and experience promotion, utilizing influencer networks and ambassador programs.

• Enhance integration capabilities with various external ticketing (e.g., Ticketmaster, Eventbrite), payment (e.g., Stripe, Braintree), and CRM systems to facilitate seamless data exchange.
• Develop a comprehensive ambassador dashboard and notification system to improve influencer engagement and communication.
• Implement a scalable architecture that can accommodate rapid team scaling and support high-volume event campaigns.
• Create a sophisticated reporting layer by integrating financial data with cloud-based spreadsheet tools for real-time analytics.
• Establish a robust and flexible backend infrastructure to process and capture payment and activity data efficiently.
• Improve overall user experience through faster, reliable, and transparent interactions across all integrated services.

• Development of a centralized GraphQL gateway to manage frontend service requests.
• Creation of an Ambassador API to streamline ambassador management and engagement metrics.
• Implementation of a notification service supporting email alerts and system notifications.
• Design of an ETL (Extract, Transform, Load) process to export and synchronize data from production systems.
• Integration with external payment processors to securely capture transaction data via message queue systems like RabbitMQ and Celery.
• Development of authentication services for secure user access management.
• Implementation of a user checkout process with smooth payment and reward handling.
• Dashboard interfaces for influencers/ambassadors and administrators, supporting operational insights.

• Ticketing platforms such as Ticketmaster, Eventbrite, Paylogic, Frontgate
• Payment gateways including Stripe and Braintree
• CRM systems like Braze, Front, and Twilio
• Financial data synchronization with cloud spreadsheet tools like Google Sheets

• Support for high concurrency during peak event campaigns with minimal latency
• Scalable infrastructure capable of initial team size of 4 developers with quick expansion or contraction
• Secure handling of sensitive payment and user data aligned with industry standards
• High reliability with 99.9% uptime requirements
• Automated deployment and testing pipelines for rapid feature rollout and bug fixes

By implementing this integrated platform, the client aims to significantly improve the efficiency and reliability of their external service communications, resulting in enhanced user experience, increased influencer engagement, and higher event ticket sales. Anticipated outcomes include streamlined workflows, real-time analytics, better scaling capabilities, and an overall boost in campaign effectiveness, similar to prior case metrics where platform optimizations contributed to growth from 100 to over 500 employees and substantial funding increases.