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Rebranding and Development of a Responsive Investment Platform with Enhanced User Experience

shakuro.com

Real estate

Financial services

Challenges in Establishing Online Presence and Brand Identity

Lack of professional web presence to showcase expertise in real estate investment modeling, need to convey trustworthiness and simplify complex financial concepts through branding, and difficulty in visually presenting Excel-based data in an engaging manner.

About the Client

Consulting firm specializing in Excel-based financial modeling for multifamily real estate investors and developers

Objectives for Branding and Digital Transformation

Create a responsive e-commerce website reflecting brand credibility
Develop a modern brand identity showcasing 10+ years of industry experience
Design intuitive UI/UX for financial model visualization
Implement scalable architecture for future business growth

Core Platform Requirements

Responsive web design for multi-device compatibility
Modular layout reflecting company mission
Interactive data visualization for Excel tables
E-commerce functionality for model purchases
Custom digital illustrations for brand storytelling

Technology Stack Preferences

React.js for front-end components

Node.js for backend services

GraphQL for data querying

Figma for design prototyping

System Integration Needs

Payment gateway integration (Stripe/PayPal)
Excel API for model rendering
Google Analytics for user behavior tracking
CMS for content management

Operational Requirements

Scalable cloud infrastructure (AWS/Azure)
Cross-browser compatibility
Data encryption for financial information
Load time optimization under 3 seconds

Expected Business Impact from Digital Transformation

Projected 40% increase in customer acquisition through enhanced online credibility, improved conversion rates via intuitive financial model demonstrations, and scalable infrastructure supporting 500% business growth over three years.