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Development of Crowdpromotion Platform with Instagram Integration and Data-Driven Analytics
  1. case
  2. Development of Crowdpromotion Platform with Instagram Integration and Data-Driven Analytics

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Development of Crowdpromotion Platform with Instagram Integration and Data-Driven Analytics

shakuro.com
Advertising & marketing
Information technology

Challenges in Building a Novel Crowdpromotion Platform

Need to create a first-of-its-kind platform connecting brands with micro-influencers for authentic promotions, while overcoming Instagram API restrictions post-Facebook data breaches, ensuring App Store compliance, and building a data-driven project management portal for tracking performance metrics.

About the Client

Startup agency specializing in friendvertising and social data collection, connecting brands with Instagram influencers

Objectives for Crowdpromotion Platform Development

  • Create seamless connection between brands and Instagram influencers
  • Enable task management and performance tracking for marketing campaigns
  • Ensure compliance with App Store guidelines for influencer marketing apps
  • Develop data-driven analytics for performance-based compensation

Core System Functionalities and Key Features

  • Brand request submission portal
  • Influencer task acceptance workflow
  • Instagram post tracking integration
  • Automated payment system for completed tasks
  • Analytics dashboard with engagement metrics
  • User profile management for brands and influencers
  • Notification system for task updates

Technology Stack for Platform Development

Ruby on Rails (backend)
React with TypeScript (frontend)
Swift (iOS app development)
Instagram Business API

Required System Integrations

  • Instagram API for social media metrics
  • PayPal/Stripe API for payments
  • Facebook SDK for authentication
  • Apple App Store compliance framework

Non-Functional Requirements

  • Scalable architecture for handling 10,000+ concurrent users
  • Data encryption for social media credentials
  • Real-time analytics processing
  • 99.9% uptime SLA for mission-critical platform
  • Compliance with Apple App Store Review Guidelines

Expected Business Impact of Crowdpromotion Platform

Enables brands to leverage authentic peer-to-peer marketing through micro-influencers, creates efficient marketplace for performance-based promotions, provides data-driven insights for campaign optimization, and establishes new revenue streams through automated commission tracking.

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