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Development of a Fitness-Driven Loyalty Platform for Local Businesses

shakuro.com

Health & Fitness

Retail

Consumer products & services

Challenges in Attracting Foot Traffic to Physical Stores

Traditional brick-and-mortar businesses struggle with declining foot traffic due to the rise of online shopping. The client needed a solution to incentivize physical activity while driving consistent customer engagement for local merchants.

About the Client

A wellbeing startup aiming to connect fitness enthusiasts with local brick-and-mortar businesses through gamified rewards.

Platform Goals

Create a wearable-integrated platform that rewards fitness activity with merchant discounts
Enhance user engagement through intuitive wellness-focused design
Implement fraud detection to prevent abuse of the reward system
Provide scalable infrastructure for merchant onboarding and data management

Core System Capabilities

Wearable device synchronization for step/activity tracking
Dynamic reward points calculation based on fitness metrics
Merchant product catalog integration
User-friendly onboarding and dashboard visualization
Fraud detection algorithm for activity verification

Technology Stack

iOS application development (Swift)

RESTful API architecture

Admin portal (custom web application)

Cloud infrastructure (AWS/GCP)

External System Connections

Apple HealthKit
Google Fit
Fitbit API
Payment gateways (Stripe/PayPal)
Location-based services (Google Maps API)

System Quality Attributes

Scalable architecture for 100k+ concurrent users
Real-time activity tracking with <500ms latency
GDPR-compliant data protection
99.9% system uptime SLA
Anti-cheating mechanisms for activity validation

Business Transformation Potential

Enables local businesses to convert fitness enthusiasts into regular customers while creating a sustainable wellness economy. The platform establishes a dual-sided marketplace that drives foot traffic through health-conscious incentives, with potential for 30%+ monthly user growth based on pilot metrics.