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Privacy-Compliant Digital Experience Platform with Consent Management

techexactly.com

Advertising & marketing

Information technology

Media

User Privacy Compliance Challenges

Need to balance regulatory compliance with user experience while maintaining data-driven capabilities for digital platforms. Current cookie consent implementation risks non-compliance with privacy regulations and negatively impacts feature functionality.

About the Client

Digital experience agency specializing in cross-platform solutions for innovative companies

Key Project Goals

Implement GDPR-compliant consent management system
Maintain core platform functionality across devices
Enable personalized user experiences while respecting privacy choices
Ensure accurate data collection for analytics and marketing

Core System Requirements

Interactive cookie consent dashboard
Granular permission controls
Automated preference storage system
Real-time feature adaptation based on consent status
Cross-platform tracking management

Technology Stack

React.js for front-end components

Node.js backend with Express

MongoDB for preference storage

Cookiebot/OneTrust integration

Google Tag Manager

System Integrations

Analytics platforms (Google Analytics 4)
Marketing automation tools (HubSpot)
CRM systems (Salesforce)
Ad tech platforms (Google Ads)

Performance Criteria

Sub-200ms latency for consent processing
99.9% system availability
AES-256 encryption for stored preferences
Horizontal scalability for global traffic
WCAG 2.1 accessibility compliance

Business Value

Enables compliant data collection while maintaining 95%+ feature functionality, projected to increase user trust metrics by 40% and improve marketing campaign effectiveness through accurate audience segmentation.