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Current cookie implementation lacks centralized management for user consent preferences, creates fragmented tracking across sessions, and requires improved transparency for compliance with data protection regulations. Third-party integrations (Google Analytics, HubSpot, LinkedIn, YouTube) need standardized cookie handling protocols.
Digital solutions provider specializing in mobile app development and privacy-compliant web technologies for healthcare and enterprise clients
Implementation will reduce compliance risks by 70%, improve user trust metrics by 40%, increase marketing campaign effectiveness through accurate cross-platform tracking, and decrease technical debt associated with manual cookie management by 60%.