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The client requires a solution to accurately track diverse physical activities across platforms (Google Fit/HealthKit), align user engagement with insurer cost-reduction goals, ensure data precision for reward calculations, and gamify health tracking to drive daily user participation while maintaining compliance with data privacy regulations.
An insurtech startup focused on connecting fitness tracking with insurance incentives to promote healthier lifestyles and sustainable insurance practices.
The platform is expected to increase user engagement by 40% through gamification, reduce insurer claim rates by 15-20% via preventive health incentives, and establish a new revenue stream through corporate partnerships with fitness brands and health providers.