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Privacy-Centric Consent Management Platform Development

techexactly.com

Information technology

eCommerce

Advertising & marketing

Challenge in User Consent Management

Need to balance regulatory compliance with seamless user experience while managing cookie consent and data processing preferences across digital platforms, avoiding adverse impacts on functionality and user engagement.

About the Client

Digital product design and development agency specializing in UX/UI solutions and web technologies

Strategic Development Goals

Implement a dynamic consent management system for cookie technologies
Ensure compliance with privacy regulations (GDPR, CCPA)
Maintain uninterrupted user experience during consent collection
Enable granular preference control for users
Support cross-platform data processing transparency

Core System Capabilities

Interactive cookie consent banner with tiered options
Persistent preference storage across sessions
Real-time consent status tracking
Automated compliance reporting dashboard
User profile management for marketing permissions

Technology Stack

React.js for front-end components

Node.js with Express for backend services

MongoDB for preference storage

Agile development frameworks (Scrum)

GDPR compliance APIs

System Integrations

Existing website CMS platforms
Analytics tools (Google Analytics, Mixpanel)
Marketing automation systems
Third-party cookie management services

Operational Requirements

High-availability architecture (99.9% uptime)
Cross-browser compatibility (Chrome, Safari, Firefox)
Sub-200ms response time for consent interactions
Role-based access control for admin functions
Data encryption at rest and in transit

Business Value Projections

Enhanced regulatory compliance reduces legal risks by 70%, improved user trust metrics by 40%, streamlined data processing workflows for marketing teams, and reduced bounce rates through non-intrusive consent mechanisms while maintaining full functionality for core digital services.