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Privacy Consent Management Platform Enhancement
  1. case
  2. Privacy Consent Management Platform Enhancement

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Privacy Consent Management Platform Enhancement

themomentum.ai
Health & Fitness

Complex Cookie Management and Compliance

The website utilizes numerous cookies from various third-party providers (e.g., Cloudflare, Calendly, HubSpot, Google Analytics, YouTube, LinkedIn, Facebook). Managing these cookies, ensuring GDPR and other privacy regulations compliance, and providing granular consent options to users is becoming increasingly complex. The existing implementation lacks a centralized management system for cookie consent, making it difficult to track user preferences and maintain compliance. There is a need to streamline this process to improve user experience and ensure legal compliance.

About the Client

HealthTech Consulting is a provider of product design, ideation, and web application development services, focusing on the health and technology sectors. They are seeking to enhance their own website's privacy consent management.

Project Goals

  • Implement a comprehensive cookie consent management platform.
  • Ensure full compliance with GDPR, CCPA, and other relevant privacy regulations.
  • Provide users with clear and customizable cookie consent options.
  • Improve website performance by optimizing cookie usage.
  • Centralize cookie consent management for easier administration.

Functional Requirements

  • Granular cookie consent management (accept/reject per category).
  • User preference storage and retrieval.
  • Integration with all existing cookie providers (Cloudflare, Calendly, HubSpot, Google Analytics, YouTube, LinkedIn, Facebook).
  • Consent banner customization (appearance, messaging).
  • Audit logging of consent events.
  • Automated compliance reporting.
  • Easy administration interface for managing cookie categories and vendors.

Preferred Technologies

JavaScript
HTML
CSS
Potentially a third-party Consent Management Platform (CMP) like CookieYes or OneTrust - to be evaluated

Integrations Required

  • Google Analytics
  • HubSpot
  • YouTube
  • LinkedIn
  • Facebook
  • Cloudflare

Key Non-Functional Requirements

  • High performance (minimal impact on page load time).
  • Scalability (able to handle increasing website traffic).
  • Security (protection of user data).
  • Accessibility (compliance with WCAG guidelines).

Expected Business Impact

Implementing this platform will significantly improve the website's compliance posture, enhancing user trust and mitigating legal risks. A user-friendly consent management system will also improve the user experience, leading to increased engagement and potentially better conversion rates. Centralized management will reduce administrative overhead and improve overall website security.

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