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Personalized Career Exploration Platform for Digital Natives

oomphinc.com

Education

Consumer products & services

Media

Engagement Challenges with Traditional Career Guidance

Existing career guidance platforms fail to engage tech-savvy youth due to static content delivery, lack of personalization, and inability to integrate diverse content formats (stories, videos, lessons) into cohesive user journeys. Fragmented backend systems hinder scalability and real-time content adaptation.

About the Client

EdTech startup focused on career guidance through storytelling for young audiences

Platform Goals

Create immersive, story-driven career exploration experience
Implement personalized content discovery through user profiling
Develop scalable architecture for content management and delivery
Enable creation of shareable career roadmaps with interactive tools

Core System Capabilities

User profile creation with interest-based preferences
AI-powered content recommendation engine
Customizable career roadmap builder
Integrated video content delivery system
Real-time content tagging and metadata management

Technology Stack

React.js for frontend

Node.js microservices architecture

MongoDB for content storage

Algolia for personalized search

Google Analytics 4 integration

Third-party Systems

LinkedIn API for professional network integration
YouTube API for video content delivery
Cloudflare Bot Management
Hotjar for user behavior analytics

System Requirements

Sub-100ms content loading times
Horizontal scalability for 100k+ concurrent users
GDPR-compliant data handling
Cross-platform compatibility (mobile/desktop)

Business Outcomes

Anticipated 40% increase in user retention through personalized content delivery, 30% reduction in content management overhead via headless CMS architecture, and 50% faster time-to-market for new educational modules through microservices-based deployment.